With COVID-19 and travel restrictions preventing the majority of international travellers physically attending the sales, it is going to be more important than ever to be as transparent as possible by providing photos, videos and information on each horse to give offshore buyers as much confidence as possible.
Outside of the sale dates, the most talked about subject during our buyer research this year was the importance of high quality, professional and real-time videos. This media will be crucial to the success of the sale and getting results for owners and vendors.
We have collated our buyer requests and comments from the recent surveys conducted by NZB inside this pack, along with the complete guide to photos and videos and how to supply this media to us for an upcoming sale. Together, we can get the best exposure and increase the views on your horses to our international and domestic buyers on a strong digital platform.
Unless you have the relevant skills and experience, we strongly recommend using professional photographers and videographers. A list of some potential companies and individuals can be found in this pack. -NZB
