Waikato Stud’s 2018/19 thoroughbred catalogue has won a major award at the prestigious Pride In Print industry awards, taking out Best Sheetfed Process from dozens of competing publications.
The Pride In Print awards programme is seen as the annual benchmarking event for the printing, packaging, signage and graphic arts industries and attracts hundreds of entries from all over New Zealand. This year, the black tie event was held at Wellington’s TSB Arena on Friday May 3.
The catalogue was entered by Queenstown printing company, Print Central and was designed by Wanaka-based Davinia Proctor who runs her Blend Creative design company from there.
Waikato Stud’s catalogue was described by Pride In Print judges as “a thing of beauty.”
The soft cover catalogue featured a photo of the thoroughbred Savabeel on the front with an impressive white foil, and several pages on the inside featuring beautiful glossy black foil.
Awards manager, Sue Archibald added: “The catalogue was a very worthy process winner edging out several other strong contenders for the title.”
Designer Davinia Proctor said it was ‘awesome’ to get some recognition for the work they’d done in collaboration with Waikato Stud on the catalogue and feedback had been that the soft touch laminate they used on some of the photos had some people feeling they were actually touching one of the stallions. It was very tactile.
Waikato Stud marketing manager Jasmine Robertson said: “We’re absolutely rapt with the result. A great deal of hard work went into putting this book together and it was the first major print project I had worked on for Waikato Stud so it gave me such a huge thrill to see it win gain national recognition.”
She said it took 12 weeks to put together but planning for it was started just over a year ago.
There were 3500 copies printed and 2000 of those were sent out to potential buyers in Australia, Europe and the US.
Owned by Mark and Pippa Chittick, Waikato Stud was purchased by the family 25 years ago and developed into the business it is today.
The stud has been awarded the New Zealand Breeder of the Year six times (more than any other breeder in NZ), and has been the leading vendor at the New Zealand Bloodstock Yearling sale for five years running. -Pride In Print
